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50 Ad Tech Companies Ranked by Momentum Index
Sector: Ad Tech  (50 companies ranked)
Released: April 4, 2012
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This is the first time Momentum Index has ranked the Ad Tech sector. We will start covering the sector with 50, although we know there are many more good companies in the sector that we aren't covering. The question we are asking is who is the next Milllenial Media - the first breakout ad tech company in a long time - who now sports a $1.6B market cap as a public company.
Highlights
Our Favorite: Rocket Fuel
Most Acceleration: Unruly Media
Company to Watch: InMobi
Cool Companies: Wildfire, MediaMath
Who is the next Milllenial Media?

Momentum Index Top 10

Here are the top 10 Ad Tech companies with our take on each.

Rank Company Momentum Index Total Reported Fundraising Our Take Cheer for
a Company
1 89.5 +0.6 $79.5M RECENT FINANCING
1500 customers use Marin Software to manage more than $3.5B in advertising spend, nearly double what they reported a year ago. 		Cheer about Marin Software on Twitter
2 89.4 +18.1 $22.5M Expert management of process and quality yields Centro a ranking as one of the most compliant and brand safe ad networks by DoubleVerify. Cheer about Centro on Twitter
3 88.6 +10.3 $65.5M Continuing his raid of Wall Street talent, CEO O’Kelley hires new CFO Bruce Cooperman. Cheer about AppNexus on Twitter
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Comments:
  • http://twitter.com/momentumindex Momentum Index

    A reader asked for a review of their rating as they thought they should be on this list.   Thank you Doug as his review did locate an error in the data used for his company, RadiumOne (
    http://radiumone.com/ ).   Once corrected RadiumOne came in with an index of 68, putting them around rank #22 on this list.   Sorry for our error Doug.  RadiumOne is a company to watch in this exciting sector.   

    To our readers.  We do our best to index and rank companies but there are errors in the data and we cannot personally review all source data manually.   If you feel your rating or ranking is not representative of your company, contact us and we will review it for accuracy.

  • Sboman

    I’m interested if companies in this sector are recognizing revenue at the gross amount or net amount and what kind of valuations these firms are getting at exit.

 

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