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The Momentum Index ranks 30 venture-backed companies created to help people find Mr. Right or at least, Mr. Right now. The big story is, of course, Facebook, which has enabled a couple of start-ups, most notably Zoosk and Badoo, to rewrite the landscape and challenge the entrenched incumbents. With a few exceptions, we don't see a lot of innovation. and nobody has cracked the code yet on how to use location in the dating space. |
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| Highlights |
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If you haven’t heard of Badoo, you will. They have 100M+ subscribers.
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Companies perfecting facebook distribution have rewritten the dating landscape.
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We don’t think anyone has cracked the code on dating and mobile yet.
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Momentum Index Top 20 List
Here are our top 20 private venture-backed dating companies along with our take. The remaining 10 follow.
| Rank |
Company |
Momentum Index |
Our Take |
| 1 |
eHarmony
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94.6 |
With over $1B in cumulative revenue since 1998, eHarmony has succeeded by relentlessly marketing a scientific approach to love. It will be interesting to watch if they continue their dominance as flirting moves to Facebook and mobile. |
| 2 |
Badoo
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81.2 |
With 111 million members and the second most popular facebook app, Badoo may rightfully claim to be the fastest growing social dating site on the planet. We are surprised that Russian investors beat Silicon Valley to the punch by investing $30M back in 2007. |
| 3 |
Zoosk
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80.5 |
Zoosk created a monster by capitalizing on Facebook distribution for dating just like Zynga did for games. They have acquired 50 million daters in just three years. |
